Visual Identity – 3D Motion – Sound Design
2023 – Köln
For the 2023 edition of the Timcheh Music Festival, we were invited to design a complete visual identity. After in-depth conversations with the festival team, it became clear that clarity and uniqueness were central themes for this year’s concept. Inspired by these ideas, we chose crystals as the core visual metaphor — naturally transparent, intricate, and unique by nature.
We built a custom generative system in Cinema 4D to produce distinct crystal forms for each section of the festival and every performing artist, creating a visual system that was cohesive yet individually expressive.
Once the crystals were created, we moved on to designing the main poster. To make it more dynamic and engaging for social media, we transformed the poster into a motion piece. From there, we expanded the visual language into a full series of animated videos — each tailored for different segments of the festival, including live performances, workshops, curators, VR exhibitions, and featured artists.
In addition to the 3D design and motion graphics, we also composed custom sound design for each piece. This audiovisual approach helped ensure a consistent and immersive experience across all festival.
Poster
Festival Promotional Video
To provide a cohesive overview of the festival, we also produced a promotional video that highlighted every aspect of the event — from the curated performances and workshops to the featured artists and curators. This piece acted as a central narrative, bringing together all elements of the festival into a single, dynamic audiovisual experience.
Crystals
To reflect the individuality and character of each artist and festival section, we designed a generative system that allowed us to create entirely unique crystal forms. Each crystal was algorithmically crafted to visually represent the distinct identity of its subject — whether it was a performer, curator, workshop, or exhibition. This approach ensured that no two visuals looked the same, reinforcing the festival’s core theme of uniqueness and diversity.
Curators Crystals
Artists Crystals
Social Network posts
For social media posts, our priority was clear and effective communication. To achieve this, we intentionally kept visual elements to a minimum and instead focused on a consistent color scheme and layout system that created a unified and recognizable identity across all posts.
Workshop & VR Exhibition
Tshirts
Stickers
