Bongah Mo'amelat Honari
Art dealership
Visual Identity
2019 – Tehran
For this project, we were tasked with designing the visual identity for an art dealership specializing in the sale of artworks such as paintings and sculptures. The name “Bongah” was chosen to reflect the historical roots of the business, inspired by old terminology.
To connect with this history, we incorporated a typeface influenced by the typography of vintage Iranian newspapers, evoking a sense of nostalgia and authenticity while maintaining a modern edge.
In the logo and other visual elements, we utilized basic shapes to create a design that is both simple and clear, aligning with minimalistic and contemporary art styles. The result was a bold and creative identity that captured both the artistic essence and the heritage of the brand.
logotype
typeface
colors
White
RGB: 255, 255, 255
HEX: #FFFFFF
Black
RGB: 0 , 0 , 0
HEX: #000000
stationary
business cards
certificate of authenticity
This video was created for the launch of the Bongah website,
and it is a 3D recreation of one of the masterpieces of art history, “Composition” by Piet Mondrian.