Bongah Mo'amelat Honari

Art dealership

Visual Identity

2019 – Tehran

For this project, we were tasked with designing the visual identity for an art dealership specializing in the sale of artworks such as paintings and sculptures. The name “Bongah” was chosen to reflect the historical roots of the business, inspired by old terminology.

To connect with this history, we incorporated a typeface influenced by the typography of vintage Iranian newspapers, evoking a sense of nostalgia and authenticity while maintaining a modern edge.

In the logo and other visual elements, we utilized basic shapes to create a design that is both simple and clear, aligning with minimalistic and contemporary art styles. The result was a bold and creative identity that captured both the artistic essence and the heritage of the brand.

logotype

bongahlogowhite

typeface

colors

White

RGB: 255, 255, 255
HEX: #FFFFFF

Black

RGB: 0 , 0 , 0
HEX: #000000

This video was created for the launch of the Bongah website,
and it is a 3D recreation of one of the masterpieces of art history, “Composition” by Piet Mondrian.

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