Orchid Pharmed commissioned us to create a large-scale video for their LED wall installation at exhibition. The brief focused on showcasing two of their key pharmaceutical products in the field of cancer treatment.
Following in-depth discussions and concept development, we proposed a generative visual system — one that would remain dynamic and evolving throughout the entire duration of the exhibition, while integrating visual elements inspired by their medical products and research.
Using TouchDesigner, we developed a real-time environment that continuously generated cells, creating a seamless and engaging display that aligned perfectly with both the brand’s aesthetics and scientific message.