G Studio approached us to help bring to life the core visual concept of a major campaign they were developing for one of their top clients, Digikala — the largest e-commerce platform in Iran.

The concept behind the campaign was rooted in this idea:
“The range and variety of products and brands available on Digikala is truly incredible. Combined with the advanced tools and services they offer to streamline the shopping experience, Digikala stands as the ultimate destination for online shopping.”

Based on the initial idea and early concept provided by G Studio, we began the full 3D production process. Using Cinema 4D as our main platform, we modeled every product from scratch, ensuring each 3D object accurately reflected its real-life counterpart — including custom materials and textures to achieve maximum realism.

To meet the high-quality demands of large-format billboard printing, we used Redshift as our render engine, which allowed us to produce ultra-high-resolution renders with precise lighting and detail.

As part of the project, we also designed and modeled a full set of icons representing Digikala’s services and features. These icons were then placed inside Digikala’s boxes using a detailed simulation, giving the final composition a playful yet realistic visual tone.

Throughout the campaign, we created over 70 unique visual compositions, each tailored to a specific brand collaborating with Digikala. Every layout featured its own set of products, adjusted materials, and scene-specific elements.

In total, these designs were used across more than 300 billboards throughout Tehran, making this one of the most expansive and visually diverse campaigns we’ve contributed to.

Once the 3D and simulation work was complete, the final assets were delivered to G Studio’s post-production team for compositing and finishing.