Parasang is a weekly live exploration of electronic music through the lens of London’s diverse sonic culture, curated and performed by Pouya Ehsaei and Hazzerbash.

During the COVID-19 pandemic, Pouya adapted Parasang into a livestream format, inviting a wide range of musicians, dancers, and visual artists to collaborate in real time. Each week, a new one-hour performance was streamed live, bringing together artists from different disciplines and locations in a completely improvised audiovisual experience.

For this series, Pouya commissioned us to design a unique poster for each performance.

Initially, the plan was to base each poster on a combination of Afshin Chizari’s analog photographs and paintings. The first three performances followed this approach. However, after some creative discussions with Pouya and Afshin, we decided to push the visual concept further and explore a more imaginative, adaptive direction.

Since each artist was performing from their own home or studio, we developed the idea of creating 3D virtual rooms — each poster would feature a custom-built space filled with visual elements inspired by Afshin’s photographs (as key visual anchors), the instruments used by the musicians, the motion of the dancers, the aesthetic tone of the visual artists involved.

As the series progressed, these environments gradually evolved beyond the confines of a “room” and became more abstract or surreal, while still maintaining a coherent visual language through consistent lighting, spatial design, and mood.

This project became an opportunity for us to challenge the traditional boundaries of poster design. Instead of standard formats, we intentionally created elongated, cinematic compositions — allowing the visuals to breathe like wide, immersive frames from a film. Each poster wasn’t just a graphic asset, but a visual scene that told the story of that specific performance in a uniquely atmospheric way.

*you can also watch some of the livestream on the Parasang Youtube Channel