For the launch of Lemiz Coffee’s first chocolate collection, we developed an interactive installation that turned the brand’s new visual language into a living, responsive environment.

Rather than treating the packaging graphics as a static visual identity, we built a real-time system around Lemiz’s pattern language. The patterns became the visual material of the installation, continuously transforming in response to the presence and movement of the audience. Standing in front of the projection would trigger the system to shape the patterns around the visitor’s body, creating a constantly changing image between person and brand.

The campaign’s chocolate slogans were integrated into the composition as moving typographic elements, creating another layer of communication within the experience.

The installation was developed in TouchDesigner and deployed as a 24 m² projection using a 20,000-lumen projector at the entrance of a Lemiz Coffee branch in Tehran.